Client & brief

We were approached by Angelina Usanova, singer and Miss Universe Ukraine 2023. Angelina is actively involved in charity work, and one of her projects is the children’s song festival Humankind Fest. We developed the festival’s logo and visual identity.

The story behind the festival

Music and kindness are the two pillars of the festival. Humankind’s philosophy is that music helps you stay focused on the good, opening doors to new achievements.

The festival’s goal is to create a space for children from different cities across Ukraine where they can perform, try something new, and take steps toward their own accomplishments — just like it once was for Angelina.

Solution

In the design, we wanted to reflect the sincerity, openness, and love for music you feel in conversations with Angelina. That’s why we chose a simple symbol of a melody — a musical note — for the logo. It became part of the wordmark, highlighting how music can transform ordinary things and make them special.

This note also appears in every photo post. It’s a reminder that music is always with us: supporting, inspiring, and accompanying us throughout life.