Communications strategy

Why?

No one knows their business better than the owner and managers.
Over the course of working with you, we become part of your team and want to fall in love with your business as much as you do. We need to learn about your company, get to like it, and through that, build a platform to launch your brand rocket.

What we do?

We ask you the right questions to understand the pain and growth points of the brand, explore what's out there right now and what we're going to strive for together.

What you get?

You get introduced to the team and a detailed plan for how to proceed.

Why?

Creating a brand strategy without research, is as ineffective as launching a rocket without fuel. To reach point B, we need to understand where point A is now. We process a lot of information to find the dots which we’ll connect and make a breakthrough!

What we do? 

We analyze three main segments:

• Competitors: who's in the market now, what's their strength and weakness, trends, indirect competitors and threats.
• Audience: who is your audience and who is not. Conduct interviews to find out motives, barriers and fears. Create a portrait and segmentation of your customer. Everyone can't like you, so we find your customer and make them a fan.
• Brand audit: you let us in the universe of your company and product. We study the product, watch it from all angles and look inside. It's like preparing for a rocket launch, where we consider weather conditions, prepare and test the hardware and see the technical data to understand your company's spaceship. We interview employees, current customers, management.

What you get? 

Comprehensive research and analysis of key brand characteristics, unique strengths, and a strong brand strategy that will determine how the brand will evolve over the next few years.

Why?

Communications strategy is part of a brand's strategy to attract attention, build relationships and persuade to make a purchase. The strategy answers questions such as why, what, to whom, and how we want to tell about the brand and company. Forms the right idea about the brand.

What we do? 

We identify key stakeholders - the people and organizations impacting your business. We help you build relationships with them that will bring you new orders, partners, and brand fans in the future.

What you get? 

A plan for building relationships with your stakeholders. Key messages for targeted communications channels.

Why?

As a rule, strategy implementation is a long and complex process. Effective strategy implementation requires specific actions to achieve planned results and sometimes the team needs support to implement all the steps and processes.

What we do? 

We analyze the situation for further optimal resource allocation. We identify all areas and promotions, where we will provide reinforcement and select specialists.

What you get? 

A clear strategy implementation plan and performance analytics for the first month of implementation.

Timeframe: one month of maintenance

Why?

To make advertising work, be effective and get your message across to your target audience.

What we do? 

Slogan and design concept of the advertising campaign and all materials.

What you get? 

Ready to use promotional materials.

Time frame: depends on the task