Context & task

Persha pryvatna brovarnya came to us with a request for packaging design. They were launching a new line: “Chaika” non-alcoholic beer — classic and flavored options.

Solution

We set out to make sure the audience immediately understands this is a new product from the “Chaika” brand. To do that, we analyzed the key elements of the classic design. Here they are:

In addition to Chaika’s signature brand elements, we also analyzed the non-alcoholic beer category. It became clear that the design must include a “0” — it’s the key visual code for the category. So we created a design that combines the brand’s familiar symbols with a bold zero as a category marker. Here’s what we got.