The client of Rocketmen Agency is a manufacturer of natural textiles for the home in the USA
TASK
to develop naming,
strategy,
logo
and brand identity
Rocketmen Agency created a brand for the world's oldest designer
In the United States, curtains are perceived as a relic of the past. Something outdated
So, the Rocketmen Agency faced a challenge to build a communication for the brand that would change the perception of curtains and convince that curtains are a stylish element of the home.
Since blinds have replaced curtains in the US, the question arises – why?
It's easier. Cheaper. It does not take a long time to choose a style, color. It's like a basic white t-shirt from H&M or another mass market – clear, functional and like everyone else's
And yes, we love white t-shirts. But it's cool that we live in a world where there are designers who create unique things. That we all look different because we are different
Well, you hardly want to wake up and come home in the evening, which looks the same as the neighbor's – like an IKEA showroom
Curtains are like a designer thing
thing that you choose individually for yourself to create that special atmosphere in the house and the mood in which you want to return. In which you feel yourself. Which makes you stand out in the world of mass market and white T-shirts
So Rocketmen Agency were inspired by fashion houses named after their founders.
Dior. Armani. Chanel. Prada. And they decided to name the curtain brand after the name of its founder
And who is the true founder of curtains made of natural fabrics?
Sun. Earth. Water. Air. These curtains were created by Nature. That is why Rocketmen Agency put Nature in the name of the brand. And combined it with the house
The logo and brand identity are also inspired by nature
By phases of the sun during the day.
By natural colors.
By the lines of curtains and the vector of movement when they are opened or blown by the wind
