Tell us what coffee you drink in the morning, and we'll tell you who you are. Strong, slightly bitter espresso? Sweet and smooth latte? Or tangy filter coffee?
Although we are all different, we are united by our love for coffee beans.
We were thrilled to welcome a new client, the coffee showroom Slurp, located in the center of Kyiv. They came to us with a task to revamp their branding, develop a new packaging design, and create a new logo.
The coffee market is rapidly evolving, with new players looking stylish and trendy. It's important to always stay up to date here. However, the Slurp logo appeared outdated and looked like yesterday's bun among the fragrant croissants of competitors.
That's why we needed to add freshness, aroma, and trendiness to the brand.
Hmm, create a trendy logo, but one that won't be forgotten as quickly as the trend disappears. We can do that. To achieve this, we just need to incorporate something classic and timeless into the logo, like a coffee bean.
Simple, yet stylish. That's exactly what we did.
The chosen accent color for the brand identity is green. It embodies the idea that behind every cup of coffee, there is something fresh and vibrant.
The lettering, colors, and pattern - everything in the design speaks of freshness and energy of the brand, reminding us of that morning cup of coffee that makes the day a little better.
