The national embroidery embodies our ancestors' emotions, experiences, and traditions. It is as if the soul of the Ukrainian people speaks through these motives
The red color of the ornament symbolizes love for life and has protective functions
Cossacks are brave warriors. They are said to be invincible and incredibly strong. In Ukrainian culture, there is an image of the Cossack Mamai, who personifies the strength of spirit, will, and indomitability We turned to this characteristic image in the design.
We gave him a strong and fierce look, symbolizing energy and readiness to fight
Volya (liberty) is coded in the DNA of Ukrainians. We fight for freedom as vigorously and bravely as our ancestors did tens and hundreds of years ago Our will is everywhere — in songs, poems, dances, coat of arms, and anthem, on the flag.
The trident became the basis of the logo because it contains the word Volya and embodies the long Ukrainian history and the struggle for freedom
