Context & task

Persha pryvatna brovarnya launched a new product — the lemon-lime “Chaika.” Our task was to design the label for it.

Solution

We wanted the new packaging line to instantly remind people of the classic “Chaika” — so everyone who already knows the brand could easily recognize this as its continuation.

That’s why we built on the elements that make “Chaika” recognizable. We analyzed the previous design and highlighted the key details:

What’s next? We keep these elements in the new design, but give the bottle a completely different vibe — summery, warm, with a vacation feeling. Because that’s exactly the character people associate with flavored beer.

The colors deliver the freshness of summer walks and the warmth of an Odesa beach. Extra symbols reinforce the mood: sun and palm leaves, the message Relax & Enjoy — like a poster in a little bar somewhere on Lanzheron.

While working on this case, we suddenly wanted to go to Odesa. Hope you’ll dive into that atmosphere too!