Task

Morshynska created a special water format for teenagers. The task was to develop a name, slogan, and label design that would resonate with young people.

Solution

Teenagers buy brightly packaged water because it’s trendy and allows them to express themselves. So why not make plain water a form of self-expression too?

Teenagers buy brightly packaged water because it’s trendy and allows them to express themselves. So why not make plain water a form of self-expression too?

That’s how Morshynska Teens was born — not just water, but a way to say “this is who I am.”

We created six design directions, each representing a different hobby: music, sports, dance, art, fashion, and esports. So anyone scanning the shelf can find a bottle that feels like.

For the ad campaign, we developed key visuals that highlight the bold, energetic spirit of teenagers.

Stay hydrated!