Maison is the only Ukrainian manufacturer of kitchen and bath sponges made of polypropylene threads.

The TM positioning required updating. The mission was to develop a logo, package design and communication. Everything to evoke a desire to touch and try the product.

Based on the deep analysis of the market, we created a brand story and a special brand character. Now the caring PhD Maison is associated with a perfect husband of dreams and creates emotional bonding.

Laconic design with a unique system of marking highlights the technogenic nature of the brand. This simplified customer's way to purchase. After all, there are many sponges, but there is only one stylish Maison.